Please note: This is a companion version & not the original book. Sample Book Insights: #1 The first part of this book discusses concepts, techniques, and tools that will help you develop a winning product strategy. The practices are grouped into three chapters: strategy foundations, development, and validation. The foundation practices are key to achieving product success. #2 A product strategy is a high-level plan that helps you realize your vision or overarching goal. It explains who the product is for, and why people would want to buy and use it. It also explains what the product is and what makes it stand out. #3 A product strategy is made up of the market, the needs, the key features and differentiators, and the business goals. It should be reviewed and adjusted on a regular basis, at least once a quarter as a rule of thumb. #4 Having a vision is important, as creating and managing a successful product requires a lot of time and energy. In order to be fully committed, you must be convinced that what you are doing is right: life is too short to work on products you don’t believe in.
