eBusiness & eCommerce - Andreas Meier & Henrik Stormer

eBusiness & eCommerce

von Andreas Meier & Henrik Stormer

  • Veröffentlichungsdatum: 2009-03-26
  • Genre: Business und Finanzen

Beschreibung

This book focuses on the digital value chain of electronic transactions and dedicates a separate chapter to each chain element: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management.