This book helps me to understand how to make my offer so valuable that people are gonna buy it and gives me so much information and understanding of how the market works. Thanks Alex for this book!

Perfect book for sales people, who want to rethink their sales approach! Highly recommended! Thanks Alex for all this information! Smart way to get review!

Please, if you are unsure whether or not to buy this book, I will promise you, this book is worth it! Alex has a wonderful way of conveying his concepts, which make them really accessible and easy to grasp. It will teach you a new way of thinking about offers and businesses. This is what makes it so insightful.

Geniales Buch

Helpful and motivational

Sometimes you wish you had done something sooner. I wish I had read this book earlier and realised how important it is to get your offer right. What possibilities there are to increase the real value and not the value you have built up in your head. Thank you Alex! A little tip: Take a pad and a pen with the book and work out your offer on the side.